Document Status
Current
Supplement
Core Supplement
Series
Good Practice Guide
Abstract
Compiles essays written to illustrate the benefits effective marketing can bring to an architectural practice. Topics addressed include defining and delivering a strategy that meets a practice’s needs, public relations, advertising, new business development and successful award entries. Also covers bid management, branding, measuring of success, publishing a book about the practice, and writing skills for marketing collateral.
Author
Elias, H. et al
ISBN
9781859463079
Subjects
-
Legal issues and management
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Marketing
Publisher History
RIBA Publishing produce best practice, legal, management and technical design guides for architects and other built environments professionals.
Information
NBS
NBS has produced specification systems and information products for construction industry professionals for more than 40 years. The National Building Specification is the recognised UK national standard and is used by over 5,000 organisations. NBS is part of RIBA Enterprises Ltd.
Accuris
We connect trusted knowledge to customers' workflows – mitigating risk, increasing efficiency and accelerating innovation
For more than 60 years, leading R&D and engineering-intensive organizations have relied on us to achieve on-time, on-budget delivery of complex projects and new products.
We deliver an unparalleled combination of technical content and Artificial Intelligence (AI) technologies to surface answers from the vast universe of technical knowledge, both inside and outside the organization. In a single interface, we connect the dots between information scattered across many different sources, allowing technical professionals to make better, more informed decisions faster.
